Monday, 22 August 2011
Typography is the art and technique of arranging type. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning). Type design is a closely related craft, which some consider distinct and others a part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers.
Typography is much more than just graphic design or illustration with some text thrown in. It’s an art form in itself that combines carefully chosen and arranged fonts with visual elements, sometimes as a relatively straightforward communication device and sometimes as artistic expression.
Spectacular, beautiful and fantastic examples of type and text artworks done by amazingly talented artists. Arranging text to form shapes and structures is very very hard thing to do, but the final results if you are good at it are mind blowing. Just like the images gathered above.
Typography has been part of designing. Hence, there are people who make use of it in a truly artistic way not just considering aesthetics but also making sure that an important message is being conveyed. No doubt, typography as an art is effective and is also appealing to the audience. That is why, through the years, it has been used by many designers in various ways.